Aston Martin still working on SUV

Aston Martin has confirmed that it's continuing work on an SUV rival to the upcoming Bentley EXP 9 F. The car will be loosely based on the Lagonda concept that was shown at the 2009 Geneva Auto Show. That concept was heavily criticized for its appearance, but the production model will be completely restyled.


 In common with the 2009 showcar, the new SUV will be based on the running gear of the Mercedes GL-Class. Aston admits that a deal is in place for Mercedes to supply platforms and drivetrains. This deal will even extend to the engines. While Aston is likely to offer its familiar 6.0-liter V12 in a flagship model, a range of smaller, Mercedes-sourced gas, diesel and hybrid models will also be offered.



 The decision has yet to be made as to whether the new SUV will be called an Aston Martin or whether, in line with the showcar, it will signal the rebirth of Lagonda.
With Bentley and even Lamborghini readying luxury performance SUVs, Aston may feel that it no longer needs to take on the risk and expense of relaunching a half-forgotten name. Mercedes' own experience with Maybach is a lesson in how difficult it can be to relaunch a luxury brand.


The launch of the Cygnet city car has also shown that Aston's management is willing to extend the brand into new territories, even if that amounts to little more than a reskin of someone else's hardware.



Source: www.insideline.com




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